Social Media Manager Stack
Plan the calendar, write the copy, design the assets, and keep a consistent voice.
- Built for:
- Anyone running several brand accounts and shipping daily content
- Outcome:
- A week of scheduled posts across platforms, produced in one sitting.
Aira: This is the Social Media Manager Stack. Follow it from the first step, and only add the next tool when you actually need it.
All stacksEstimated costs
The workflow
- 1~$20/mo
ChatGPT
Copy & content calendar
Draft captions in a defined brand voice and plan the posting calendar around campaigns.
- 2~$15/mo
Canva
Design
Produce carousels, stories and feed assets from brand templates.
- 3Free tier works
CapCut
Short video
Cut reels and shorts from longer assets.
- 4~$20/mo
Perplexity
Trend & competitor research
Check what's actually being discussed this week, with sources you can verify.
Cheaper or different swaps
PerplexityNative platform search + ChatGPTsaves ~$20/mo
Free. Slower, and you have to verify things yourself.
Canva ProCanva free tiersaves ~$15/mo
Workable for single-brand work; you lose brand kits and background remover.
Where this stack falls short
- AI-written captions converge on the same phrasing fast — a human editing pass is what keeps the account from sounding generic.
- Trend research is only as current as the source; always sanity-check before building a campaign on it.